01
The brief
02
References
Character, principles and moves only — never layout. Each variant reads this set differently, and none of them may reproduce one.
Four complete pages, in parallel. Roughly two minutes.
03
Concepts
Four different structural theses on the same brief. Pick the one that is closest — not the one that is finished.
04
Worlds
Same layout, same words, four different visual worlds. Type, colour, texture and motion only.
05